InvokHR designs the right people strategy.

InvokBiz builds
and scales the execution.

InvokHR and InvokBiz share the same founding team, the same credibility, and the same clients — but serve fundamentally different needs. Clients engage with the entity best suited to their situation. The two collaborate seamlessly behind the scenes.

150+

Years collective leadership experience

70+

Clients across industries & geographies

5+

Continents — India, APAC, Middle East, Europe, Americas

2

Specialist entities — InvokHR & InvokBiz

Our Journey

Our Story, Continuously Evolving…

InvokHR was founded with a simple belief:

Organizations need senior practitioners who combine strategic thinking with implementation excellence.

Since then, our journey has been one of the continuously expanding capabilities to support organizations through growth, transformation, and globalization. We are focused on building capabilities that grow with our clients’ needs.

2019
InvokHR Founded
Launched as a practitioner-led HR advisory firm built on deep strategic expertise and execution capability.
2021
Global Advisory Expansion
New capabilities launched — M&A & Organization Structuring · Startup Support · Fractional HR
Key Milestones
  • ·First Global acquisition & integration assignment
  • ·Multiple complete HR managed support for startups
  • ·Interim / fractional expert deployment model introduced
2023
Governance and Digital Enablement
New verticals launched — HR Compliance · HR Capability Building
Key Milestones
  • ·Governance frameworks and audits
  • ·HR automation initiatives
  • ·Capability-building programs for HR teams
2025
InvokBiz US Entity Launched for Market Expansion
Established global market access and cross-border execution capability. Strengthened ability to support international growth and global assignments.
Key Milestones
  • ·Global recruitment signup with a leading EOR
  • ·Global recruitment signup for 13 countries with a scale-up
  • ·International candidate assessment assignment
2020
India / APAC Capability Build
Three specialist verticals established — HR Advisory · Total Rewards · Executive Search
Key Milestones
  • ·First APAC Rewards assignment
  • ·First India M&A integration engagement
  • ·First CXO leadership mandate
2022
Talent and Capability Expansion
New verticals launched — Tech Recruitment · Non-Tech Recruitment · Learning & Development
Key Milestones
  • ·Introduced Tech platforms for functional screening
  • ·Leveraged AI based recruitment solution with expert recruiters
  • ·Leadership assessment and development centers
  • ·Multiple Coaching, mentoring and training signups
2024
Global Delivery Enablement
Global delivery model launched to support clients across geographies through integrated delivery models. Expanded delivery across — Global Recruitment · Learning · HR Advisory
Key Milestones
  • ·First training mandate in EMEA region
  • ·First Global hiring mandate
  • ·First HR advisory assignment in US region
2026
InvokBiz India Entity Launched for Global Delivery Enablement
Expanded focus areas — GCC · RPO · HR Tech & AI · Managed Talent Solutions
Building capability to support India growth and GCC ecosystems along with Global Delivery excellence.
2019
InvokHR Founded
Launched as a practitioner-led HR advisory firm built on deep strategic expertise and execution capability.
2020
India / APAC Capability Build
Three specialist verticals established — HR Advisory · Total Rewards · Executive Search
Key Milestones
  • ·First APAC Rewards assignment
  • ·First India M&A integration engagement
  • ·First CXO leadership mandate
2021
Global Advisory Expansion
New capabilities launched — M&A & Organization Structuring · Startup Support · Fractional HR
Key Milestones
  • ·First Global acquisition & integration assignment
  • ·Multiple complete HR managed support for startups
  • ·Interim / fractional expert deployment model introduced
2022
Talent and Capability Expansion
New verticals launched — Tech Recruitment · Non-Tech Recruitment · Learning & Development
Key Milestones
  • ·Introduced Tech platforms for functional screening
  • ·Leveraged AI based recruitment solution with expert recruiters
  • ·Leadership assessment and development centers
  • ·Multiple Coaching, mentoring and training signups
2023
Governance and Digital Enablement
New verticals launched — HR Compliance · HR Capability Building
Key Milestones
  • ·Governance frameworks and audits
  • ·HR automation initiatives
  • ·Capability-building programs for HR teams
2024
Global Delivery Enablement
Global delivery model launched to support clients across geographies through integrated delivery models. Expanded delivery across — Global Recruitment · Learning · HR Advisory
Key Milestones
  • ·First training mandate in EMEA region
  • ·First Global hiring mandate
  • ·First HR advisory assignment in US region
2025
InvokBiz US Entity Launched for Market Expansion
Established global market access and cross-border execution capability. Strengthened ability to support international growth and global assignments.
Key Milestones
  • ·Global recruitment signup with a leading EOR
  • ·Global recruitment signup for 13 countries with a scale-up
  • ·International candidate assessment assignment
2026
InvokBiz India Entity Launched for Global Delivery Enablement
Expanded focus areas — GCC · RPO · HR Tech & AI · Managed Talent Solutions
Building capability to support India growth and GCC ecosystems along with Global Delivery excellence.

What started Invok

A vision to make HR a genuine driver of business results.

Invok originated with a single conviction: that HR, when done right, doesn’t just support the business — it enables it. Too many organisations were being served by generalist consultants who could talk about HR but had never built a compensation structure, run an M&A integration, or led a team through a cultural transformation.

The founding team — drawn from senior HR leadership roles at global multinationals — decided to build something different. An advisory firm led entirely by practitioners who had sat in the chair. People who understood not just what best practice looks like on a slide, but what it takes to actually implement it inside a real organisation with real constraints.

InvokHR was built on that principle. As the practice grew and client needs expanded beyond advisory into execution — GCC setup, large-scale RPO, HR technology — InvokBiz was the natural next chapter.

We enable business results by aligning people strategy with business priorities. InvokHR was envisioned to evolve as a one-stop HR solution consulting partner — offering timely and value-driven custom counsel to help businesses at any stage, from start-ups to mature enterprises, with their every HR priority.

The founding vision of Invok

Vision & Philosophy

How we think. What we believe.

Three principles that shape everything we do — from how we diagnose a problem to how we exit an engagement.

Every Problem Has a Context

We don't arrive with templates. Before we advise, we immerse — in your business stage, culture, ownership structure, and growth ambitions.

Experience That's Been Tested at Scale

Led by seasoned experts who have made a difference in multinationals — delivering the same rigour, precision, and strategic depth to your organisation.

Execution is part of the mandate

We measure ourselves by outcomes, not by the quality of the document we hand over. Advisory that stays on paper isn't advisory — it's an expensive conversation. We stay through implementation.

Why Invok

Not consultants. Practitioners.

What makes the Invok ecosystem genuinely different — and why it shows in the work.

Deep functional expertise

From Total Rewards and org design to talent acquisition and HR technology — breadth across every domain, depth in each one. Every engagement is led by the right specialist.

India depth with global context

Headquartered in India with experience across five continents — we understand local market dynamics, regulatory environments, and global best practice simultaneously.

Scalable, upgrade-ready technology support

From HRMS implementation to analytics frameworks and AI workforce solutions — technology capability embedded across both InvokHR and InvokBiz.

Trusted by leading organisations

Our Leadership

The practitioners behind
every engagement.

The same founding team leads both InvokHR and InvokBiz. Hover to read
their story.

Vipin Arora
Vipin Arora
CO-Founder and Managing Director, InvokHR
Co-Founder and Director, InvokBiz
  • HR and Business Advisor with nearly 30 years of experience across global corporations, consulting, start-ups, and board engagements
  • Expertise in HR Strategy, Total Rewards, Organization Transformation, Leadership Advisory, and Business Scaling
  • Former HR leader with Resideo, Honeywell, IBM, Case New Holland, and other leading organizations, with extensive international experience
  • Trusted advisor to founders, CEOs, and leadership teams on growth, talent, governance, and organizational effectiveness
  • Co-founder of an AI-enabled talent solutions venture, bringing technology-led innovation to workforce and recruitment solutions
  • Recognized thought leader, speaker, faculty, and mentor associated with leading professional and academic institutions
  • Certified Independent Director
  • MBA (HR), XLRI, Jamshedpur · B.Engg., PU, Chandigarh
Vinay Nijhawan
Vinay Nijhawan
Co-Founder and Director, InvokBiz
Partner and Director, InvokHR
  • 30+ years spanning global HR leadership, entrepreneurship & advisory
  • Specialist in GCC setup, global workforce scaling & organization transformation
  • Led compliant workforce operations across 100+ countries at Skuad (Payoneer)
  • Drove post-M&A integration, leadership alignment & culture harmonization initiatives
  • Built and scaled HR systems across startups, scale-ups & enterprise environments
  • Co-founded ventures in EdTech, HR advisory, recruitment & HR tech
  • Expertise across org design, talent strategy, workforce planning & change management
  • Former CHRO at Skuad (Payoneer Workforce Management)
  • MBA (HR & IR), XLRI Jamshedpur
Apurv Choubey
Apurv Choubey
Co-Founder and Executive Director, InvokHR
Partner and Director, InvokBiz
  • 30+ years across Fortune 500 HR leadership in 6+ industries
  • Extensive cross-regional experience — APAC, Europe & the US
  • Specialist in large-scale transformation, M&A & divestitures
  • Led greenfield setups & cultural transformation for major enterprises
  • Expert in leadership development, talent strategy & org design
  • Blends global best practices with on-ground execution
  • PDI Coach · Change Practitioner · Six Sigma GB · Org Design Certified
  • MBA (HR), SIBM Pune

Ready to transform your people practices?